Optimizing Social Media Images

When supporters share your campaign on social media, the image they see can significantly impact engagement. Social platforms automatically crop and display images differently depending on where the post appears - feeds, previews, or stories.

This guide outlines best practices to ensure your campaign images display clearly and consistently across major social networks.

Social media platforms generate link cards and previews by automatically cropping uploaded images. If the image is not sized correctly:

• Important text or faces may be cut off

• Images may appear blurry or stretched

• The preview may look inconsistent across platforms

Recommended Image Sizes & File Requirements

Uploading images with recommended dimensions helps ensure your campaign looks polished and intentional wherever it’s shared.

• • Accepted formats: JPG or PNG

  • Minimum dimensions: 200 × 200 px

  • Use high-resolution images to prevent blurriness

  • Aspect ratio: 1.91:1

  • Recommended size: 1200 × 628 px