Social Media Campaigns: Mentions and Hashtags
Social Media Advocacy campaigns are designed to help supporters publicly tag or reference decision-makers on social platforms. To make this work smoothly, New/Mode automatically manages how recipients and social media handles appear in supporter posts.
How recipients are referenced in posts
When a supporter selects a social network on a Social Media Advocacy campaign:
-
New/Mode loads the post variant configured for that specific platform.
-
The post text is pre-filled automatically, based on your campaign settings.
-
Recipient references are inserted directly into the post so supporters don’t have to add them manually.
Using social media handles
If a recipient has a valid handle for the selected platform:
-
The handle is inserted directly into the post text
-
Example:
@SenatorSmith
-
This ensures the post directly mentions the recipient on that social network.
Fallback hashtags when no handle exists
If a recipient does not have a valid handle on the selected platform, New/Mode automatically applies a fallback hashtag so the recipient is still referenced publicly. This is default behaviour on Linkedin.
Fallback formats include:
-
#PositionLastName(for example,#SenatorSmith) -
If no position is available,
#FirstLastor#FullName(for example,#JohnSmith)
This guarantees that every post includes a clear, public reference to the intended recipient, even when direct tagging isn’t possible.
Character limits and live feedback
-
All social posts must stay within a 225-character limit
-
A live character counter is visible to supporters as they review the post
-
Handles and hashtags count toward the total character limit
This helps ensure posts are ready to publish without running into platform restrictions.