Getting Started with Meta Pixel/Google Analytics Tracking on Embedded Forms

Have you added a New/Mode embedded form to a webpage that already uses external tracking? This article will help you locate and review form-related data within your existing tracking method.

Tracking methods are currently only supported for New/Mode campaigns embedded on external webpages.

If you already have a tracking method set up on your website, there's no configuration needed on the New/Mode side. Simply embed your New/Mode form on your chosen webpage, and your existing tracking setup will automatically capture events related to your campaign!

Viewing tracked data on Google Analytics.

To ensure that events associated with your New/Mode form are tracked, you'll need to ensure that "Enhanced Measurement" is turned on within your Google Analytics instance. While this is usually turned on by default, you can confirm that this setting is enabled by:

  1. Navigating to the Admin section on your GA dashboard, and selecting Data Streams.
  2. Select your Data Stream.
  3. Under Enhanced Measurement, sliding the switch "On" (if it's disabled) will ensure that your New/Mode events are being tracked. 

Enhanced Measurement

Google Analytics Event Tracking

Below, you'll find a list of events that are currently supported when tracking interactions with your New/Mode form. Each event shown below will also include the type, event_category and event_label, to help with finding this information on your tracking tool:

  1. 📄 Campaign Form Loaded: Triggered when the embedded campaign form finishes loading on your webpage.
    1. type: page_view
    2. event_category: newmode
    3. event_label: campaign form loaded
  2. ✅ Campaign Form Submitted: Recorded when a supporter successfully submits the form after filling in all required fields.
    1. type: click
    2. event_category: newmode
    3. event_label: campaign form submitted
  3. 📄 Donation Page Loaded: Triggered when a user lands on the donation page of your campaign (if donations are enabled).
    1. type: page_view
    2. event_category: newmode
    3. event_label: donation form loaded
  4. ✅ Donation Made Successfully: Recorded when a user completes a donation through your campaign:
    1. type: click
    2. event_category: newmode
    3. event_label: donation confirmed

Now that you have confirmed that this setting is enabled, you'll see that New/Mode events are being tracked! You'll be able to view this data by referencing the Tracked Events list above.

Events

Viewing tracked data on Meta Pixel.

Meta Pixel Event Tracking

Below, you'll find a list of events that are currently supported when tracking interactions on Meta Pixel with your New/Mode form.

  1. 📄 Campaign Form Loaded: Triggered when the embedded campaign form finishes loading on your webpage.
  2. ✅ Campaign Form Submitted: Recorded when a supporter successfully submits the form after filling in all required fields.
  3. 📄 Donation Page Loaded: Triggered when a user lands on the donation page of your campaign (if donations are enabled).
  4. ✅ Donation Made Successfully: Recorded when a user completes a donation through your campaign:

To begin tracking these events, you'll need to review the "Manage Event Blocking" section of your settings to ensure that none of the events associated with your campaign are being blocked. To do this: 

  1. Navigate to Data Sources and select Settings on your Pixel dashboard.  Meta Pixel "Settings"
  2.  When on the settings tab, click on "Review" on the "Manage Event Blocking" option.manage event blocking
  3. Make sure that the New/Mode events listed at the start of this section are enabled so they can track data as desired. Save your changes.

Once you have finished reviewing these preferences, you will be able to see the event tracking associated with your New/Mode campaign by navigating to the Data Sources > Overview tab on your dashboard!

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