Grow the conversation and improve your deliverability by including more messages and subject lines in your email campaigns from the get-go.
AI Message Variations are available on the Growing Organization plan tier
Message & Subject Line rotation is available on the Movement Builder plan and above
Now when creating email campaigns, organizations on our Growing Organization plan can generate multiple versions of the email their target(s) will receive.
Adding a message variant
After you are done crafting your initial campaign email click on "add message variant" at the bottom of the page. Your initial email will become variant 1.
You'll then be brought to the variant draft menu and depending on your plan you will see the option to manually draft a variant or to have one generated for you using New/Mode's AI.
Manual Message & Subject Line Rotation
Each variation is a set of a subject line and an email message which you can further adjust, if desired. As you create variants you'll be able to choose if your supporters can make their own edits to the messages they see, and you can continue to tokenize or use other personalizations with each variant.
AI Message Variation
Once the variant is generated, choose whether or not you approve of it or if you would like you can click on 'regenerate' to see another version. You can further help train our model by providing feedback on what adjustments it could make to email messages and subject lines it produces.
You can remove a variant and replace it with a new one as your campaign grows, however please note that you will not be able to undo these changes.
When downgrading your plan your existing variants will remain though you will be limited from editing or removing them. Conditional targeting, message variants for other campaign types and the tracking of analytics are all being considered for future releases. Subscribe to our newsletter for release notes and updates, or send us a request for more information.