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  3. Create a Letters to Editors (LTE) Tool

Create LTE Email Subjects

When you get to the Email Subjects section of your Letters to the Editors (LTE) Target Content, it can look pretty intimidating. We’ve got TEN email subject lines for you to fill out! But don’t worry! This is gonna be fun!  

The email subject lines that you enter here will appear automatically in the Email Subject line that your supporters see on Page 2 of your LTE Tool.

Creating a bunch of email subjects will randomly populate the email subject line that each supporter sees on Page 2 with different text. This way, each letter sent in support of your campaign radiates unicorn-like uniqueness, grabbing the attention of busy newspaper editorial staffers:

We recommend adding at least TEN of these little eye-catchers, but you can add even more by clicking on the friendly blue Add another item button at the bottom of your list:

Got those Email Subjects set up? They’ll now appear on Page 2 of this tool, looking like so:

Now it's time to get busy customizing your LTE message.