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  3. Create a Letters to Editors (LTE) Tool

Create a LTE Message Template

In your Letters to the Editors Target Content section, under Your Message, you can customize the content of the letter that your supporters will send, making sure that each will sing right off the page:

This is the message that your supporters will be invited to send on Page 2 of your LTE Tool. You’ve got a few interesting options for customizing this letter. You can choose to:

Leave the field blank:

With a blank field, you can invite supporters to write their own unique letter from scratch. If you choose this option, you can also add some Key Points below to give supporters on-message writing ideas. (HIGHLY recommended by our veteran campaigners!)

Include some custom content:

As in the image above, you can use tokens to add custom content, like  the name and address of the supporter, to the letter form. Unlike our other tools, however, we discourage using a token for the target's name, as letters to the editor should typically use to salutation "Dear Editor(s)..." 

Write the letter yourself:

If you want your supporters to send a no-messing-around pre-written message, you can enter the full text, with or without tokens. (Gently discouraged by our veteran campaigners - form letters have less chance of being published.) 

Write multiple letter templates:

Just like you did with Email Subjects, you can create a bunch of messages that will randomly populate the message field on Page 2. This can be a good option when you want to create several templates that just include one leading sentence (i.e. "I'm writing because I care...) to get supporters started.

Below that first Your Message field, you’ll see an additional blank field for creating a second letter to the editor message. You can keep adding custom messages by clicking the Add another item button, seen below:

Done customizing your LTE messages? Click Save & Next at the bottom of the page, and go to Preview to inspect your work, which should look a little something like this:

Now that you've got a stable of hard-working, utterly unique, devastatingly compelling messages to work with (or, y'know, just one great message), you can move on to setting up the icing of the LTE Tool cake, your Tag Line...