When you create a new Calling Tool, you’ll be working with a basic template, so you’ll be taken to a campaign tool page that already includes some information, like the clever title "Clone of One-Click Call Your Representative Demo" in the example below.
Hmm. It's probably time to come up with something that POPS a little more...
Step 1: Let's begin by renaming your campaign tool under the Title field. The name of your Campaign should already be correct, but you can select a different campaign being run by your Organization by clicking on the Campaign dropdown menu.
Step 2: If your organization's Default Country/Region is set as International, you'll be asked to select the Country or Region that you’ll be campaigning in. This is important because your Calling Tool will identify important decision-makers (or what we call the Targets of your campaign message) based on the location of your campaign and your supporters.
Step 3: Choose your Primary Targets.
There are a few layers to this step because it’s pretty special. The configurations you select here will determine how your campaign tool automatically targets the decision-makers that are relevant to your supporters.
Under the Target Type(s) field, you’ll have three options:
Location-based Targets will be automatically determined by the address information that your supporter enters into the campaign tool.
Custom Targets can be any individual or organization with publicly available contact details (a state rep or a union leader, the CEO of a company, definitely not that jerk from Call of Duty...).
All Target Types will allow you to use a combination of Location-based and Custom Targets. This is a great option if you would like your supporters to take action beyond their local level, or if you think you might have supporters without local representatives.
Step 4: Set up Fallback Targets
On your Basic Configuration screen, you might see an option to add Fallback Targets. This is a number that supporters can call if there's a problem automatically identifying a target based on a supporter's location:
Step 5: Configure Optional Settings:
Under Optional Settings, you’ll see three different boxes that you can click to customize how your tool will connect supports to targeted decision-makers:
Allow multiple targets to be selected: This option is on by default. It allows your supporters to select from a list of targets to call, or to call multiple targets in a daisy-chain configuration. Once a supporter enters their address information, they’ll see a list that looks something like this:
When you are allowing multiple targets to be selected, you’ll also want to set a Target Limit, which will limit the number of results that a supporter is connected to:
Randomize targets: Select this option so that each supporter using your calling tool gets a different target, or a random list of targets. This is important when you don’t want just the first person on a automatic or custom-generated list getting all the calls.
Show Targets to supporters: Select this option so that supporters will see a list of targets to choose from on your calling tool. By default, targets remain hidden to increase conversion rates.
Add a goal meter
Another Optional Setting is your tool's Goal Meter. Check the goal meter box if you want to add a goal meter to your tool, then choose the Goal Meter Goal - the number you want to reach - and the Goal Meter Starting Value - the amount that will be added to your meter by default. Edit the color of your Goal Meter via your Tool CSS in the Look and Feel tab, then you're good to go!
From here, you can:
- Edit your campaign tool’s content, components, and appearance.
- View your tool as it will appear on the landing page.
- Manage Submissions.