Call Action Submission and Analysis Data

All New/Mode actions track supporter actions under the Submissions tab, but our Call Action has some pretty neat ways to monitor your supporter's engagement in real time using key metrics like phone call reports, call duration and breakdowns of target data.

You can see this information by opening the Submissions tab and clicking on Analysis:

There's a lot of information on this page (including details on how your supporters arrived at your action) so we'll focus on three modules: Call your representative, Email Opt In, and Call metric.

  • Call your representative shows a breakdown of the number of calls each target received and how many calls were redirected to your fallback target.
  • Email Opt In shows the number of supporters who opted in to receive emails from your organization.
  • Call metric includes a variety of useful data that helps you get a better sense of how the calls went:
    • Supporters who attempted calls: number of supporters who took the action (number of submissions).
    • Completed calls: number of calls where a connection was established and audio data was transferred. This includes calls answered by a person, a phone tree menu, or a voicemail.
    • Supporter on phone...: number calls grouped by duration.
    • Invalid number: number of calls that couldn't be completed because of an invalid phone number (could be the supporter's or the target's).
    • Busy: number of calls that couldn't be completed because the phone number was busy (could be the supporter's or the target's).
    • Hung up before answer: number of calls where a connection wasn't established because the supporter hung up before the call was answered.
    • Call failed: number of calls that our phone service carriers couldn't connect, likely because the destination wasn't reachable or the phone number was entered incorrectly.
    • Total successful calls to 1st number presentated: number of calls to the first target that lasted more than 15 seconds.
    • Total successful calls to 2nd number presentated: number of calls to the second target that lasted more than 15 seconds. (Only tracked on actions with multiple targets).

At the bottom of the Analysis screen, you can open the Add analysis components dropdown menu to select additional data components to track:

Click the friendly blue Update analysis display button to save any changes you make to call metric components.

 


Last updated: November 17, 2022