1. Help Center
  2. Create Campaign Tools

What is the difference between Outreach and Advocacy Actions?

New/Mode Actions can be divided into two categories: Advocacy Actions and Outreach Actions.

Advocacy Actions

An Advocacy Action is an action used to contact decision makers. This includes:

  • Email actions
  • Petition actions
  • Fax actions
  • Tweet actions
  • Call actions
  • Letters to the Editor (LTE) actions.

To create an Advocacy Action, navigate to your Dashboard and select Create an Advocacy Action, then, choose which type of action you’d like to create.

Create an advocacy action

Outreach Actions

An Outreach Action is an action used to contact your contacts or supporters. This includes:

  • SMS Broadcast actions
  • SMS Chatbot actions. SMS Chatbot actions can be connected to an Advocacy Action, allowing supporters to complete an action without leaving their texting service.

To create an Outreach Action, navigate to your Dashboard and select Create an Outreach Action, then, choose which type of actions you’d like to create.

Create an outreach action